Table of Content
But it’s a powerful strategy to drive more traffic to your website. For social media lending, you can consider Instagram, Facebook, Twitter, Linkedin, and others. Social networks will help you know your customers, explore their preferences and communicate with them on daily basis. For example, SoFi has a highly engaging blog and posts articles every day on mortgage rates, lending and corporate news, and other relevant ideas. Let’s say you have a potential customer sign up for your mailing list. They’re interested in a personal loan, but they’d like more information to see if you’re their best option.
Stay on top of all the latest news and trends in banking industry. You aren’t going to have any real fun at your financial institution if you aren’t willing to take some chances. The best brands are built by those who are brave enough to do something new and different. Just accept that everything you try won’t always work out the way you hoped. A key part of making banking fun is to make yourself look as unbanklike as possible.
Home loan advertising campaign | Postcard, flyer or print contest
You will understand which ad campaigns don’t drive leads and which blog articles need to be rewritten. This culture clash is why buying leads makes a lot of sense as your sales team grows beyond what individual loan officer referrals can sustain. In addition to buying positioning on rate tables, I also encourage you to create mortgage rate landing pages on your website. Still, there are lots of ways to satisfy your prospective borrower’s curiosity about current mortgage rates and trends without having to give specific loan program rates. Many mortgage lenders avoid PPC because it can be complex and expensive if you aren’t an expert. But, staying out of these paid marketing channels can be an ample missed opportunity.
The Department of Veterans Affairs guarantees the loans, so there’s no need for private mortgage insurance. Plus, the rates are typically the lowest on the market , and no down payment is required. The mortgage industry is the largest and most complicated home-financing market in the world.
Gamify banking.
MSP can help you reach this growing target market—or any other audience—with direct mail fulfillment services that produce results. Contact us for a free direct mail marketing consultation. The older your bank, the more likely it is that you have a wealth of success stories to pull from as part of your bank’s marketing campaigns. Whenever you loan money, give a mortgage, or establish CDs or other savings and bonds structures, they should be with the intent of benefiting the customer.
Chase, the second-largest originator of U.S. mortgages, launched a customer-driven digital mortgage experience for a faster, more transparent home loan process. To promote it, they turned to their social media channels. Their YouTube video, “The Anatomy of Choosing a Mortgage Product,” demystified complex financial concepts and terms in less than 90 seconds. The U.S. economy is recovering, the outlook is healthy, and new constructions are on the rise.
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Lucky consumers get to step inside for a predetermined amount of time and snatch all the cash they can from the monetary whirlwind. It’s fun for everyone, and relatively easy to control your risk/exposure/costs. The campaign stressed the bank’s integrity and approach to financial matters, with a particular focus on a new credit card with no strings or hidden fees. Moments later, as Luke continues his stroll through the mall, he sees his name and face plastered everywhere — on posters and video displays. A massive 20-foot display in the center of the mall screams, “Thanks for your honesty! ” As if that weren’t enough, a baker inside the mall has decorated a cake in his honor.
It can be anyone looking to trade up, down or out of their current market. It can include those looking for an investment property or a second home. Hence, this is another topic that is best to create sub-categories for.
Even if you are a small mortgage operation, it’s worth dipping your toe into lead buying marketing. It’s wise to learn how to effectively buy and work leads before you need them for scale. One of the best ways to build your long-term lead flow is with SEO and content marketing. By producing high-quality content that serves your prospective borrowers, you can grow your audience and your brand.
The promotional material required will be used in POS posters, DL brochure, website and social media. Kaleidico has over 15 years of mortgage marketing lead generation experience. Schedule a discovery session to learn how we are moving our clients into the consumer direct market. Every time a borrower asks you a question or gets confused during the mortgage process – write about it and post it to your blog. These frequently asked questions and common misunderstandings during the mortgage process are precisely the types of things that borrowers turn to search engines to figure out. One of the biggest misnomers of Google Ads is that you need tens of thousands of dollars to get started and effectively generate leads.
If you have a new loan program, film a quick video about it. It’s a much more interesting way to tell people about it than say, posting or emailing people a flyer. Whatever you do, please don’t ever post a flyer on Facebook. Whether you shuddered or praised yourself, there is always room for better marketing, which leads to more business.
People browse and scroll through Facebook every free moment they get. They’re always looking for what’s new and something clever to share. Our minds record all of these little impressions and stack them up inside our brains. Then when we need something, like a mortgage, up pops an image.
When you want to help people find a home—and they have less than ideal credit and/or not much money to make a down payment—consider specializing in FHA loans. An applicant can qualify with a credit score as low as 500 and 10% down. To get the maximum amount of financing, however, they would need a credit score of 580 or higher and 3.5% down. Today’s consumers expect and even demand apps and digital experiences, creating the perfect opportunity for fun bank marketing ideas. Gamification is an easy and creative way to engage consumers, where you apply gaming principles and mechanics to engage and motivate consumers. Reaching out to your customer base will not only get them to know you and become comfortable with you, but they can see that you genuinely want to help them.
Financial Peace University is a well-respected personal finance curriculum and is often sought out by name. Finally, if they are over 62 and haven’t thought about long-term care, they might want to start educating themselves on reverse mortgages. This is a common strategy for paying for assisted living or memory care. Financial advisers typically only meet with their clients a few times a year to review their financial plans. Get creative with your design.When you’re competing with other direct mail messages, you need to stand out.
There’s a good chance you’re already doing this in some form. We discussed how you can use email, social media, and direct mail as part of your mortgage marketing strategy. Now let’s see how you can automate them to save time and money and develop a relationship with potential home buyers. Bank marketing and advertising can be fun, engaging, and every bit as interesting for the customer as any luxury product. Creative marketing ideas for banks keep the customer’s experience in mind.
Don’t miss thishelpful post with seven ways to make your videos look better. The best way to find out what we offer is to try it out yourself. There are over 500-million active Instagram users every day.
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